Declaring His worth in a “what’s in it for me?” culture is extremely counter-culture.
The “what’s in it for me?” mindset runs deep.
“We live in a culture that revolves around consuming. Every TV commercial, every store, every credit card company, every bank, every TV show or movie, every piece of clothing, car or product, every website, every restaurant…everything is tailored to fit our desires, needs or personal preference. We are easily infuriated when things don’t happen exactly as we want them to.” We exist in a place that implicitly says this: “We are here to serve you and meet your every whim and desire.”
Obituary for the American Church “How Consumerism Infects our Worship”
Our “what’s in it for me” consumer-driven culture is often brought right into our worship experience. A primary thought for many people as they come before the Lord in worship is, “how will this benefit me? Are my personal preferences satisfied? What am I getting out of it?”